StumbleUpon Help Center

Paid Discovery Best Practices

   To read the Paid Discovery Content Guidelines which details our specific approval policies, click here.


For any other questions about Paid Discovery, you can contact us by filling out our form here.


What works well with Paid Discovery?


Engaging Content: This goes at the top of the list because it’s the most important factor to a campaign’s success. While it may seem obvious, we often get caught up in tactics and forget why users Stumble: to have an original and unique experience. Reward them with a well-designed and content-rich page that engages them from the moment they click the “Stumble!” button.


Rich Information: You wouldn’t want to see a film open with a 10-minute continuous shot with nothing interesting going on, would you? That same principle applies to your page. Make sure the viewer knows what they’re getting by providing context to your content, and allowing them to fully interact with your site.


Accessible Navigation: By making your site easily accessible and simple to navigate, it allows users to get to know you and gives them the confidence to return for more. Make sure to have your “About Us,” “FAQ,” “Contact Us” and other relevant navigation and social links a click away.


Content Diversification: One of the most frequent questions we get from advertisers is how to get free stumbles. Test various pages to see what our community responds to, and then adjust your budget depending on performance. If you have a blog, try an individual post AND your home page. The same principle applies to whether you’re selling products or trying to gain brand awareness. The more content you put out, the more likely something is going to go viral.


Appealing Visuals: Nobody likes looking at a site that resembles a quickly-modified template. Remember, users in the mindset of discovery are arriving to a full view of your page, so reward them with visuals that will draw their attention to everything your site has to offer.


Above-the-Fold Content: You’re given the opportunity to present your content to a willing viewer, so don’t bury it! Keep your primary content above-the-fold, so regardless of monitor size or platform, users won’t have to fish for your content.


Campaign Optimization: Keep an eye out for things like score to monitor campaign performance, and click “Download detailed report” to see how many users have thumbed-up or thumbed-down your content. Additionally, if you are running a Standard or Premium campaign, you can use our Advanced Reports to get metrics regarding your campaign performance, including “Time Spent on Page”.


Nuanced Targeting: Manual Targeting empowers you to drill down and be more specific with your targeting. Depending on your content, it may help to test how your pages do with various demographics and interests, so you can manage your budget more effectively.


Social Network Badges: Modern web users have become immersed in the world of social networks. On your footer it may be of benefit to include links to your site’s Twitter, Facebook, and other external pages, which will allow viewers to connect with your content beyond your site.


StumbleUpon Integration: A great way to entice users into interacting with your page is to integrate various StumbleUpon publisher tools. These include Badges and Widgets. The cherry on top? They’re both free.


What doesn’t work well with Paid Discovery?


Minimal Content: This is the most common Paid Discovery rejection. Our main focus is to ensure Stumblers receive the best of the web, and that’s why we take great care in encouraging engaging advertising with Paid Discovery. Minimal content boils down to pages that would not make an engaging Stumble for our users. This includes blogs with few posts, bare landing pages, and pages that prioritize monetization over experience.


Ad-Heaviness: Our users want to be immediately immersed with engaging content. Sites that are cluttered with advertising or affiliate links distract our users from finding and interacting with the content they want. Pre-roll videos are fine, as long as they don’t exceed 15 seconds in length.


Non-Original Content: Content that cannot be directly attributed back to the original author or creator is considered non-original content. We do not accept image and video sites which scrape and/or monetize duplicate, unsourced, or copyrighted content.


Quick Conversion without Context: We encourage all sign-up pages to have meaningful context around their call to action. What usually works best is a video or informative experience which explains the benefit of signing up.


Unfinished or Under Construction Site: Users are looking to discover content, not content-to-be. We tend to reject unfinished sites, but if you have an early marketing effort that you’re trying to generate buzz about, make sure to include a video or an engaging aspect so that there is more to see than just a sign-up form.


Poor Design: Sites that have poor design usually consist of broken links, typos, or a clunky interface. We tend to reject pages which take away from our user experience, because users want to engage with content and not get lost in poor site design.


Aggressive Text and Graphics:Let your content speak for itself. Excessively bold, red colored, underlined, and blinking text will likely make users suspicious. Instead of adding large arrows and other attention-grabbing graphics, create an experience where users are interested enough to find the content on their own.


Slow Load Times: Users should be able to load your page in 3 seconds or less. Our system tests for loading issues before we push your campaign out to our users. If you see this rejection message, it’s likely something that needs to be investigated.
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